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May 10, 2022

John welcomes Willa Paskin on to discuss Sideways Effect, centering on an episode of her podcast Decoder Ring. Willa looks at how dialogue in the 2004 film upended the red wine industry. John and Willa then look at other movie moments that have have shaped cultural behavior, including Clark Gable’s missing t-shirt sales and the scene that inspired the name Madison. Willa shares her research and writing process for a nonfiction podcast.

In our bonus segment for premium members, Craig is finally back! We catch him up on what he’s missed and hear what he’s been up to.


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You can download the episode here.