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Aug 9, 2022

John and Craig tackle the third question every development executive asks: “why now?” What makes an idea relevant to the moment? They offer ways writers can think about this early on in their process, including reframing it as “how now?” instead.

We then talk about reversals and look at how they work on the page, using a scene from Chernobyl. This week’s follow up includes discussions on abortion access, post-release editing, and the impact of cancelling an almost-finished movie.

In our bonus segment for premium members, the guys debate when to engage with stupid people and when it’s best to ignore them.


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You can download the episode here.